PURE Gel Nail Polish is a premium gel formula inspired by Japanese purity and precision. It delivers rich, high-pigment color with a long-lasting, high-gloss finish—designed to enhance your natural beauty with simplicity and sophistication.
Yes! All PURE products are 100% cruelty-free and vegan. We never test on animals and we never use animal-derived ingredients.
Our 13-Free formula means PURE Gel Nail Polish is made without 13 of the most harmful chemicals typically found in traditional nail products, including formaldehyde, toluene, DBP, camphor, parabens, and more.
Yes, PURE Gel Polish is a gel-based formula and requires a UV or LED lamp to properly cure and seal the polish for long-lasting wear.
With proper application and curing, PURE Gel Nail Polish can last up to 2–3 weeks without chipping—giving you salon-quality results at home.
To remove:
✦ Step-by-Step Guide:
Gently File the Top Layer
✔ Use a nail file to lightly buff the shiny top coat of your gel polish. This helps the acetone soak in more effectively.
Soak Cotton in Acetone
✔ Soak small cotton pads or balls in acetone. Place one on each nail.
Wrap with Foil
✔ Wrap each nail with foil to hold the acetone-soaked cotton in place. You can also use gel nail removal clips for convenience.
Let It Soak (10–15 Minutes)
✔ Allow your nails to soak for 10–15 minutes. The polish should begin to lift and look soft or flaky.
Gently Push Off Gel
✔ Use a cuticle stick to gently push off the loosened polish. Don’t force it—if it’s still stuck, rewrap and soak a little longer.
Buff & Moisturize
✔ Lightly buff any remaining residue, then apply cuticle oil and hand cream to rehydrate your nails and skin.
✦ Pro Tips:
✔ Avoid peeling or scraping off gel polish—this can damage your natural nails.
✔ Moisturize your nails regularly after removal to keep them strong and healthy.
✔ Consider using a nail strengthener if your nails feel weak after repeated gel use.
Yes! PURE also offers a range of nail care treatments, including strengthening and nourishing formulas to help maintain healthy, beautiful nails.
Our launch collection features 48 carefully curated gel colors, ranging from soft neutrals to bold statement shades. More colors are on the way!
PURE is available on:
Shopee: shopee.ph/purebeauty_online
Lazada: www.lazada.com.ph/shop/purebeauty
Flagship Store: www.shoppurebeauty.com
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