Applies to entities within the PURE organization in the Philippine market:
PURE Philippines, Inc.
Any affiliated entities (if applicable).
Covers both online and offline collection and use of personal data.
2. Sources & Types of Personal Data Collected
Sources include: PURE websites/apps, customer service centers, offline forms, ads, and data from third-party platforms (e.g. social networks, search engines).
Personal Data Collected:
Contact details, login credentials, demographic info, device and usage data, payment info, consumer feedback, social media content, and sensitive personal data (with consent).
PURE may collect data about children only through their parent or legal guardian and with explicit consent.
3. Use of Personal Data
Purpose
Legal Basis
Examples
Customer support
Contractual/legal
Responding to inquiries
Marketing & promotions
Consent/legitimate interest
Email, SMS, social media campaigns
Social media engagement
Consent
“Like” functions, ad targeting
Personalization
Consent
Custom content, saved preferences
Order processing
Contractual/legal
Shipping, billing, fraud prevention
Business operations
Legitimate interest
Analytics, research, IT and security
Legal obligations
Legal obligation
Regulatory reporting, law enforcement
4. Sharing & International Transfers
Internal sharing: Among PURE affiliates and subsidiaries.
External sharing: With service providers, marketing partners, credit verification agencies, and government entities (if required).
PURE may transfer data internationally, using appropriate safeguards like Binding Corporate Rules or approved legal mechanisms.
5. Data Retention
Data is retained only as long as necessary for the purposes it was collected or as required by law.
6. Security
Data is stored in secure environments and only accessible to authorized personnel.
Users are encouraged to protect their login credentials.
Internet-based data transfers, while protected, may carry inherent risks.
7. Your Rights
As a consumer, you may:
Access, review, or request a copy of your personal data.
Correct, delete, or limit the use of your data.
Withdraw consent at any time.
Object to processing for marketing or profiling.
File a complaint with the National Privacy Commission (NPC).
Requests can be made via PURE’s Contact Us page, by email, or by postal mail to the listed address.
8. Your Choices
Cookies: Manage via browser or consent banner.
Marketing: Opt in/out through forms or communication settings.
Targeted Ads: Disable interest-based advertising via platforms like DAA or AppChoices.
9. Data of Minors
PURE does not knowingly collect personal data from individuals under 18 without verified parental or guardian consent.
10. Policy Updates
PURE may update this Notice at any time.
Consumers are encouraged to check back regularly for changes.
11. Contact Information
To make inquiries or requests about this Notice or your data, you may contact:
Customer Support Viber: 0945-337-8105
Postal Address: 115A Sumulong Highway St. Brgy Mayamot Antipolo City.
